• Jessica

36 May Beauty Launches to Get You Ready for Summer

Updated: Aug 11, 2020

The options are endless for beauty lovers...

Photo by Jess @ Harper Sunday on Unsplash

It's going to be a long, stay-at-home kind of summer for us. So long, in fact, that this is the second part to our April/May new launch piece. Here are a few more of summer's must-have products to consider shopping from home. These new launches come from some of the top clean beauty brands in the business, as well as a few more that are non-toxic, but not completely "squeaky clean" per se, depending on your preferences. Remember that if you're not in the mood to shop, there's always DIY Beauty.


Elina Organics Angelite Crystal Elixir, $88

Meet one of the first beauty products to be infused with the Angelite crystal, a protective stone that is said to embody the energy of your guardian angels. In it, the Angelite crystal extract joins forces with firming copper peptides and tremella (snow) mushroom — which is five times as moisturizing as hyaluronic acid — to reduce inflammation, heal, and firm dry- to acne-prone complexions.

The added copper peptides help stimulate the structural fibers of the skin (i.e. collagen and elastin), imparting firming, elasiticity, and bounce — a trio of anti-aging qualities. Read more about celebrity esthetician Elina Fedotova's technique for infusing crystal extract into her products here. The celebrity esthetician's line is organic and clean as they come, and this serum one of the new launches I would personally love to try.


This multi-tasking beauty tool incorporates four spa-grade facial services into one handy device that can be used to upgrade your DIY facials at home. Modes one and two are meant to be used with her Exfoliating Mask, $75. Mode one provides heat, mimicking steam, aiding with product absorption, and deep-cleansing the pores. Mode two provides heat and massage, promoting lymphatic drainage (detoxing, de-puffing, and sculpting) while stimulating collagen production.

Mode three mimics cryotherapy, and is best paired with the Twilight Facial Mask, $75 for 5 — our favorite mask from the line. This cool setting calms inflammation, de-puffs the face, and contours the face. It is also excellent for reducing inflammation if you suffer from cystic acne, or for soothing after performing self-extractions. The final setting, Mode 4, applies cold with massage and should be used with the Rejuvenating Serum, $100, to de-puff and contour. You can also use this setting under the eyes.


This adorable gift set is beach day-ready — from your back yard or terrace — with your snacks and your SPF ready to go. While you're working on your tan or simply getting your daily dose of vitamin D, you can spritz on some of Coola's award-winning, organic SPF while enjoying a sweet treat. P.S. The Island Pineapples are both gluten-free and vegan, but the Pina Colada Bears are not.


Think of this as your insurance policy in case you get a little too familiar with your bottle of self-tanner. Real talk, it's always the dry areas — ankles, knuckles, the bottoms of the feet — that end up absorbing a little too much tint and end up needing remover. The product is appropriate for all skin types, containing glycerin, aloe vera, and rose extract to soothe and hydrate while ridding your skin of unwanted dye.

The Melbourne-based line is vegan, cruelty-free, and made without parabens or sulphates.


SEEN Essential Bundle - Fragrance Free, $50

The Harvard-trained dermatologist, Iris Rubin, created this haircare brand, which first made waves (no pun intended) for it's ability to nourish and care for your scalp and locks without breaking you out. Lo and behold, it turns out that many ingredients in our shampoo and conditioner can clog the pores of our faces and cause concerning skin reactions. That's why SEEN came along, to allow us to enjoy clear skin along with healthy hair.

Always gluten-free, cruelty-free, and made without sulfates, silicones, parabens, dyes, formaldehyde or formaldehyde-releasers, the brand now offers their Skin-Caring Shampoo and Conditioner in a fragrance-free option. This is ideal for sensitive skin types as well as those concerned with the hidden phthalates often found in "fragrance" and "parfum" on ingredients' lists.


Celebrity hairstylist and R+Co brand ambassador, Ashley Streicher, launched this summer-ready serum for the hair. Containing the UV-protective vitamin C, hydrating Hyaluronic Acid, vegetable collagen, radish root extract and coconut oil extract, it provides structural support to the follicle while infusing your strands with reparative antioxidants and hydration. If we had to guess, we'd say she probably uses this exact leave-in conditioner on the locks of her celebrity clients like Mandy Moore and Jen Gotch.

Note that R+Co. is a paraben-free, sulfate-free, mineral oil- and petrolatum-free haircare line that is entirely vegan, cruelty-free, and color-safe.


Protection against blue light is extra important from the added screen time — whether from your phone, TV, or laptop. The protection comes courtesy of EnergiNius, a plant-based technology derived from Indian ginseng root, while DSOC Osmoter technology boosts hydration levels by three times. The vegan, paraben-free launch works synergistically with the line's blue light protecting serum.


This broad-spectrum, hemp-derived scalp and body oil is truly decked out with green goodness, containing 100 mg broad-spectrum CBD and 25 mg CBG, as well as the host plant's specialized terpenes, Humulene, Nerolidol, and Ocimene. While CBD alone is already helpful with inflammatory conditions like eczema and psoriasis, the entourage effect of combined CBD and CBG further improve outcomes.

Blended with jojoba seed oil, olive oil, sweet almond oil, sesame oil, and walnut oil, this synergistically-functioning blend of natural healers possesses tremendous therapeutic potential — from inflammation relief, to pain relief. The product is paraben-free, phthalate-free, vegan, gluten-free, and non-GMO. However, it does contain fragrance.


Celebrity esthetician Tammy Fender reformulated her water-free, dry foam hand sanitizer to include natural immunity-enhancers such as clove bud, cinnamon bark, and thyme. Clove bud is anti-microbial, anti fungal, and antiseptic with antioxidant properties, as well, while cinnamon bark supports immune health as an anti-bacterial remedy. Lastly, thyme is a natural antiseptic that promotes circulation by releasing oxygen, thereby aiding the body with detox. As always, Fender's products are green and ultra-clean.

Hint: You can still shop the old formula at Goop for just $4.


While we're on the topic of hand sanitizer, this fabulously green, sustainable brand from NorCal created this corn alcohol-based hand sanitizer, which launched May 7. Made using 72% alcohol — surpassing the CDC's minimum recommendations — and packaged in 100% recycled plastic containers, they further give back by donating $1 of every sale to DigDeep, a non-profit that aims to bring running water to the more than 2 million Americans that go without it. This is yet another brand that goes above-and-beyond to be both clean and sustainable.


This is a totally new idea: a skincare primer. Just as we have learned the importance of prepping our skin for makeup, the luxury line Artis introduces us to the idea of priming our faces to receive more moisture from our skincare — almost like an essence, but not.

After washing and drying the face, apply these priming treatment masks. Each utilizes dissolvable nanofiber technology which allows the mask to simply disappear on the skin, delivering high levels of pure, preservative-free sodium hyaluronate in the process. Et voila! Your skin is then ready to accept more moisture from the products that follow.


The calming face mist sets your makeup, making it last longer, but also possesses ample skin benefits. 25 mg of CBD calms, grapefruit peel oil balances, ginseng brightens, and mushroom extract provides antioxidant protection. The line also sells a soothing eye cream, a tinted lip and cheek balm, a priming CBD serum, and a highlighter, all priced below $40.


May 6, the vegan beauty brand Versed launched their first SPF, a mineral sunscreen formulated using non-nano zinc, moringa seed extract and sea fennel for reef-safe protection against UV rays, pollution, blue light, and even a degree of inflammation. Beginning in July, you will be able to purchase the brand at Target, but for now you can shop it on their website.

On EWG, the line gets mixed scores — some products receive their cleanest rating of 1, while others pop up to 4. (On a scale of 1-10, this is relatively minor.) This product is too new to have received a specific rating yet, but for the most part, the warnings associated with the brand have to do with photo-sensitivity — something you will not experience with an SPF. In fact, it's designed to do just the opposite.


The new brand's first launch is designed to protect your skin from the effects of blue light, a form of environmental aggressor that comes from our tech devices — an anti-aging measure that is increasingly relevant with our screen time on the rise. The formula relies on cacao seed extract, bakuchiol, vitamin C, firming peptides, and other actives to protect, repair, and renew your skin with results showing in as little as ten days.

Specifically, cacao seed extract contains cocoa peptides, saccharides and polyphenols that reduce the oxidative stress imparted by blue light, which thereby helps to slow the cell aging process. Bakuchiol is the natural alternative to retinol, stimulating cell repair vis a vis its collagen-promoting effects on the skin (among other things). Lastly, the dermatological go-to antioxidant, vitamin C, provides potent antioxidant repair, aids with the efficacy of SPF, and further stimulates collagen production.

The brand also markets themselves as clean, formulated without artificial fragrance, artificial dyes, parabens, sulfates, added phthalates, formaldehyde, triclosan, triclocarban, mineral oil, oxybenzone, coal tar, or hydroquinone.


These machine washable makeup bags are ideal for travel — for a getaway, or simply to take to the gym. They come in different sizes, and even sell adorable pouches for your skincare products. Now they're available in a limited edition shade of hot pink, which will begin shipping on May 11.


Goat milk can be incredibly restorative for the skin — and for many, is less adverse than cow's milk! Although it's not vegan, you can enjoy a heaping dose of hydration along with brightening, natural lactic acid.


Mid-May, Jupiter will begin selling this elevated dandruff care line. It addresses both hair and scalp care, while leaving your locks shiny and soft, with the shampoo yielding 30% reduction in breakage. It is also safe for color-treated hair, is formulated without parabens, sulfates, phthalates, or dyes, while being vegan and cruelty-free. Lastly, the brand donates 5% of their profits towards mental health initiatives — which is perfect for Mental Health Month.


This isn't technically a new launch, but it's a newly TikTok-famous rainbow body butter from a clean, vegan skincare. The makers of a CBD acne patch (genius!) also sell this whimsical blend of hydrators, like shea butter, cocoa butter, and coconut oil, while infused with sweet almond oil, vitamin E, turmeric, açaí, green tea leaf extract, vegetable collagen, and more. Of course, it's also cruelty-free.


While this product contains no added CBD, it goes to show just how health-minded CBD brands are when it comes to supporting their communities during the pandemic. While killing 99.9% of common germs and bacteria, they contain aloe leaf juice and hemp seed extract to nourish the skin and protect against over-dryness that can occur from so much hand washing. The brand has been donating sanitizers to hospitals, first responders, and essential businesses in the tri-state area.


Elderberry is one of the recommended antioxidant sources that Dr. Kelly McCann MD reveals can help bolster your immune systems at the cellular level when taken as a supplement. She is my personal doctor and I love her!


Your summer tan will look epic next to the popping shades in Orly's summer collection, Retrowave. If the highlighter-inspired hues — Oh Snap, So Fly, and Far Out — are too bright for your liking, perhaps Gotta Bounce, Hot Pursuit, or Psych! will tickle your fancy instead. Although nail polish remains controversial among clean beauty enthusiasts, Orly has an in-house lab and formulators that are constantly innovating to bring us ever-cleaner shades. Plus, they're vegan and cruelty-free.


New packaging alert! Moon Juice actually created their clean skincare line a while back, but their new look is still newsworthy to us. This 25% AHA and BHA acid complex exfoliates while supporting the skin barrier with Niacinamide, with added tocotrienols and adaptogenic Reishi to provide potent antioxidant support. While Biologique Recherche has been getting a lot of love on my blog, this is marketed as the clean alternative to their cult-favorite line of Lotion P50 toners. It's also about half the price...


This is the newest offering on Darkness to Wellness, a holistic healing site run by my friend Steff. She is herself a therapist, on her way to a Ph.D, as well as a tarot reader and spiritual healer. She has recently begun offering hand-poured candles with herbs to promote our intentions. This one? Motherly Love, something we can all use in our lives.

P.S. She’s a Virgo and beautiful inside and out!


Duh, duh, so much duh — this is an obviously “worth it” splurge for anyone with a love of luxury. We are fans of all things Sunday Forever, the self-care Mecca offering spiritual goodies galore, and this is the exact robe that we would like to be wearing while indulging in some good, old fashioned primping 'n pampering.


The makers of the popular serum foundation plus SPF just launched these skin-loving, talc-free bronzers. Remember that talc, the same thing as talcum powder found in baby powder, often contains the carcinogen asbestos. Hence the class-action lawsuit against Johnson & Johnson covered in the clean beauty documentary, Toxic Beauty.

This summer-worthy newcomer contains non-comedogenic jojoba seed oil, silica beads, and matte mica. The vegan, cruelty-free brand will keep your bronzed and fabulous. and Plus, it comes in recyclable packaging.


The clean at Sephora sunscreen brand just launched their latest lotion, featuring moisturizing hyaluronic acid, the antioxidant sea lavender, and cocoa peptides to protect the skin from blue light pollution. It's vegan, cruelty-free, gluten free, and reef-safe! If you're in need of protection for your lips ('cause FYI they cannot tan), their new açaí-infused lip balm is also worth a test drive.


Lilah b. makes some of our favorite clean beauty cosmetics. This trio includes their makeup-removing, cleansing butter, priming oil, and face mist to get your skin glow-ready using the cosmetics that follow. Active ingredients of note? Tamanu oil for soothing hydration, snow mushroom extract for elasticity and moisture, and lavender essential oil for well-being.


One of the OG luxury clean beauty brands launched this moisturizer that is ideal for normal, combo, and oily skin types. Nice and lightweight for summer, you can hydrate and plump via pomegranate spheres, moisture barrier-aiding orange blossom peptides, and macro hyaluronic acid for plumping, water-based hydration to the surface layers of the skin. This is an excellent moisturizer for summer.


The Sustainable, LA-based retailer has begun offering face masks to help promote proper hygiene in the midst of the pandemic. There is also an option to donate five masks on their website. Purchases are limited to two sets per customer and are made with the fabric they have on-hand. If you are on the hunt for a whimsical print, check out the masks by Robot Bunnies — they even have an RBG face mask — or the summer-ready brand, RESA.


This is not a green brand, but it's free of sulfates, parabens, phthalates, synthetic dyes, and is both cruelty- and gluten-free. It's also an award-winning haircare line with a solution to our quarantine hair color woes. People are in a state of panic over keeping color fresh and roots covered in between their hair appointments (which are, let's face it, not exactly available right now). This new color-preserving kit from Virtue a way to get by in the meantime.

The ritual consists of washing your hair, then mixing some of their Colorkick formula into their best-selling masque, and applying. Keep it in for eight to ten minutes, and enjoy. For optimal results, they recommend using the set three weeks after each time you dye.


For grown out roots, you can avoid trying to do a self touch-up thanks to Westmore Beauty's brilliant powder. Press the powder onto thinning or graying regions, then use the brush to remove excess. Don't worry — this baby is talc-free, water and sweat resistant, and each of their seven shades lasts all day.


This K-Beauty launch, which also includes a Shampoo, was developed with the balance of the skin's microbiome — the bpro-health flora that are critical for maintaining immunity and health — in mind. The uses the prebiotic Levan, along with probiotics Aspergillus Ferment, Bacillus Ferment, Saccharomyces Ferment, and Lactobacillus Ferment which are obtained from bamboo and cultured using soybeans.

The body wash also draws upon jojoba esters, six different antioxidant-rich, herbal extracts to protect against free radical damage and oxidative stress, and eucalyptus leaf oil to cleanse and balance various skin types gently, without causing sensitivity.

Meanwhile, the Synbiotic Polyamine Shampoo, $58, cleanses while incorporating specific actives for scalp health. The Korean herb Yukmijihwang, B vitamins (including Niacinamide and Biotin), and peptides to promote elasticity all play a role in balancing sebum production, improving scalp elasticity, and purifying more efficiently than typical shampoos.

Pre-orders begin on the website May 13 for a


Follain is another clean beauty retailer that vets their products. This ensures that everything they sell meets their rigorous standards of cleanliness. Their newly arrived set includes an exfoliating detox mask, and a hydrating masque with sodium hyaluronate, mango seed butter, and white peony extracts. BTW if you have bangs, headbands are necessary.


This lightweight oil restores hydration and comforts dry, flaky, irritated scalps — and healthy hair really does begin with a healthy scalp! Avocado oil and radish leaf powers the serum, while the shampoo and conditioner from the line include actives like Nangai oil and other fruit and floral extracts to promote health.

SeneGence is made without gluten, sulfates, phthalates, parabens, silicone, or any animal by-products.


This vitamin-packed, leave-in foam uses bamboo stem cells, vegan keratin, cupuacu butter, and argan and prickly pearl oil to strengthen and repair dry, damaged hair. As an added bonus, it reduces blow-dry time! The product is formulated without parabens, sulfates, phthalates, animal-derived ingredients, and is cruelty-free.


We can all use a little extra immune support right now, making this brand new supplement's launch is supremely timely. Crafted using knowledge from Western herbalism and Chinese medicine, this highly absorbable liquid derives its natural superpowers from herbs and actives like licorice root, spilanthes, and anise hyssop. While supporting the immune system, a number of ingredients promote respiratory health (i.e., roots like Isatis, Lomatium, Fresh Oshala, and Yarrow) as well as some of nature's allies for overcoming coughs, congestion, colds, and flus.

Don't forget to check out the first batch of new spring/summer launches next!

This post is made using affiliate links for which I receive a small commission. Emphasis on small.

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