• Jessica

IGK Opens Dreamy Salon Across From Swanky Soho Grand Hotel

Updated: Mar 3, 2019

NYC's new go-to hair salon by cult haircare brand IGK.

via Autumn PR/IGK

I lived in New York for four years in my 20s while I completed graduate school there, and the world class city will always have a special place in my heart. I have finally stopped begging my boyfriend to move back there with me, but I have resisted visiting because I know it'll be hard to leave once I return to my old home. Until now, that is...

Leading indie haircare brand IGK just opened a new 20-chair, 2,000 square foot salon in Soho, directly across the street from the exclusive Soho Grand Hotel. Featuring exquisite modern design and drool-worthy interiors, this is absolutely where I would recommend going to get your hair done in NYC.

The urban dream of a destination salon was envisioned collaboratively by creatives. IGK co-founder Aaron Grenia states, "It's really special for the four of us because we all met working with another product line and salon group that had their NYC location directly across from the SoHo Grand Hotel."

Coming full circle, Andrew Fethes Architects, builder Yazo, and interior designer Melissa Cobos created the ultra-luxe space in what used to be a chocolate factory. The minimalist-friendly materials, contained angles and edges, and modern decor are right in line with my aesthetic.

I absolutely love the feel of re-worked, industrial spaces in urban settings. My old roommate/BFF and I used to live in a building that was a re-done bakery — and to this day it is the nicest apartment I have ever lived in. Exposed brick and industrial beams looked amazing contrasted with elegant but modern furnishings. I am equally obsessed with the look of this modern design — like an upscale West Elm. And all that marble!

I am so smitten with the space that I reached out to my aforementioned roomie, Michael Rohey, who is the Director of Design at a Sonoma-based interior design firm, Salt Shed.

While I was laboring through my degree at Columbia, he was excelling at the New York School of Interior Design. He has incredible taste and is himself an artist, with talents ranging from decor, to furniture design, to sculpture, and even painting. He is also one of the most amazing humans to ever live, so I was interested in his thoughts on IGK’s new spot.

"What makes this space so successful is that it clearly represents their clientele," he shared. "Bold, sexy, and empowered."

Then he had to get back to his work — after all, he made partner at a design firm in his 20s! But based on his takeaways, I can safely say that these are definitely the qualities that I would like to channel while getting my hair glammed. I used to live in the East Village and would have been able to walk to hair appointments there!

More importantly, IGK is a haircare line that is definitely worth checking out if you haven't already. Everything about their branding and the inventive nature of the product line is functional and imaginative, dripping in identity — a slam dunk for indie beauty lovers, but also trending beauty followers. I should probably mention, it’s also quality product, often featured in swag bags from events and name-dropped by industry notables. I really love the fact that they’re cruelty-free — and animal-friendly! Much (if not all) of the line is vegan and offers protective benefits, as well.

I am a big supporter of this brand and think they make some of the most memorable hair products you can find on the market, with innovative designs and packaging that looks cute on your counter.

IGK Swipe Up No-Frizz Smoothing Wipes ($18)

We're talking about the creators of a frizz-reducing hair sheet, after all.

Here are some of IGK's most enticing hair products to try at home if you can't check out the new salon in NYC.


Thirsty Girl Coconut Milk Leave-In Conditioner ($28)


IGK Charcoal Detox Dry Shampoo ($27)


IGK Speechless Dry Oil Finishing Spray for Hair and Body ($27)


IGK Cry Baby Anti-Frizz Smoothing Serum ($25)


IGK Low Key Cleansing Walnut Scalp Scrub ($36)


IGK Trust Issues Instant Scalp Rebalancing Treatment ($29)


IGK Give Me Life Scrub & Shine Set ($38)


IGK Prenup Instant Spray Hair Mask ($32)

On sale for $15 at Sephora!


IGK Beach Club Volumizing Texture Spray ($29)


Bad and Bougie Amla Oil Deep Repair Shampoo ($25) + Conditioner ($25)

I need to try these next.

Photos via Autumn PR/IGK

What IGK hair products have you tried? Tell me on Instagram!

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